Tom Rainsford freaked out watching Ghostbusters as a kid but went on to create laugh-out-loud horror campaigns which have established giffgaff as the mobile company to end your network nightmares. We talk with the maverick brand director, creative director and now film director about collaboration and the collective will to create a brand that’s different
Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems. This year’s story follows Lucy on her quest to find her boyfriend in the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor...
From haunted houses to classic monsters and provincial zombies, giffgaff’s Halloween campaigns have embraced all that’s great about this spooky time of year. Every October, the marketing team at the mobile network push themselves further in a bid to mark the festival out as a true giffgaff moment.
As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded.
To understand this film and giffgaff's whole preoccupation with Halloween, you have to first of all examine the telecom company's relationship with its punters. This is not a standard supplier-and-customer kind of a deal... giffgaff has achieved what many in the marketing world consider to be the Holy Grail - a loyal fanbase who regard themselves as a community. Not for nothing do giffgaff refer to their customers as 'members'. Yes, ultimately it's a business relationship but it's one built around trust and mutual admiration. And it works.
For the fifth year running, giffgaff is using Halloween to launch an ambitious piece of Online Content. The film is called 2am and centres around a young woman called Lucy who's dressed up for a big Halloween Club night. Lucy's on her way to meet her boyfriend on the dancefloor and once in the club, her evening takes a downward spiral, quickly escalating into her being lost and scared.
After making us jump out of our skins with schlock-horror pastiche The Music Box last year, mobile network giffgaff has unveiled a more modern, millennial-influenced campaign for Halloween 2017. As well as 2am, a four-minute filmic yarn about creepy clubbers and clones [below], the brand has created a custom Snapchat filter and will be running a raft of events over Halloween weekend, including make-up tutorials and nail art sessions.
Mobile network giffgaff has been making a name for itself with its Halloween commercials, and this year has upped the ante with a stylishly spooky short film.
Featuring fabulous make-up, masks and a remix of Rockwell's 1984 hit Somebody's Watching Me, it's got all the ingredients of a modern horror flick, perfectly targeted to the brand's millennial audience.
The APA Collection is unique, as it showcases simply the best of the year’s commercials from UK production companies and agencies. There’s no categories, no gold, silver and bronze – just the best of the best in one reel.It is seen around the world via the DVD distributed as part of Shots magazine; and also through our events, which in recent years have taken place in Stockholm, Tokyo, New York and Copenhagen to name a few!
To complete the line-up of judges for the shots Awards 2017 we announce the final list of names.
With the submission deadline for this year's shots Awards now only one week away (it's August 11, by the way) we can now reveal the full line up of judges for this year's event.
Last month we announced the first wave of judges who will be helping whittle down 2017's entries to the very best of an extremely good bunch. They included a host of top creatives, directors and producers - and now more of the industry's creative luminaries have joined them.
Giff Gaff's brand director has a fun-filled day fuelled with musical mornings, moustache-d mugs & making radio ads.
Pepsi and McDonald's have both faced the ire of the crowd in recent weeks. To discuss these recent cases and the realm of social media in general, we brought together freelance creative Robert Clayman; ex-Head of PR at Grey London; and giffgaff's Tom Rainsford. The resulting podcast is a fascinating discussion of these issues.
LBB’s Paul Monan explores how Drinki, giffgaff and Gatorade are pushing the boundaries of Snapchat’s filters, lenses and Snap Ads.
Every day, over 166 million people across the world are using Snapchat, with 60% of the app’s daily users hailing from the world’s top ten ad markets – including 65 million a day in North America and 55 million in Europe. No wonder it’s become a burgeoning platform for advertiser’s over the last few years.
A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the oaky strains of the classic Walker Brothers track, Stay With Me Baby. The summery new giffgaff spot is a slice of escapism that almost defies description as much as it defies gravity.
In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now. But here is the new giffgaff ad, The Big Swim, to remind us why that kind of ad is the best kind of ad.
Mobile phone network giffgaff has launched a striking new film that aims to emphasise the freedom that comes with its contract-free approach. Created by the brand with Who Wot Why, a new agency launched by ad veterans Matt Gooden, Sean Thompson and Ben Walker, the elegant spot shows a woman launch from a diving board into space, an effect achieved using handcrafted models and puppets, along with CGI. Agency: Wot Not Why x giffgaff; ECDs: Sean Thompson, Matt Gooden, Ben Walker; Director: Sean Thompson; Production company: Dark Energy Films.
Mobile network Giffgaff is rolling out an ad to remind customers they're free to go, or stay, with their "no contract" service.
"The big swim" launches online from 19 April, supported by radio, out-of-home, press and social.
Read more at http://www.campaignlive.co.uk/article/giffgaff-the-big-swim-wot-why/1430956#61o4HOmhZ1AtKSUP.99
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out by this copycat marketing... it's probably what they've been hoping their rivals will do!
UK mobile phone network giffgaff reinforce their 'no mobile phone contract' message with this dreamlike spot created by Who Wot Why and giffgaff.
Set to The Walker Brothers' timeless song Stay with Me (Baby), the spot sees a woman journey from a lido, past the International Space Station, all the way to Mars and back again. The spot aims to highlight the freedom the brand offers over its competitors.
giffgaff is a foreign country, they do things differently there… (apologies to LP Hartley). The mobile network’s brand director Tom Rainsford has been steering the company’s creative down an idiosyncratic path since its inception and is now smashing down more barriers and breaking more rules by not only bringing ads in-house but even directing one himself.
Mondays mark the return of the 9-5 routine, but this year, you can mimic the weekend’s fun thanks to Halloween falling at the start of the week. Dressing up at work, eating sweet treats at your desk or playing a few sneaky tricks on your unsuspecting co-workers… there’s no better excuse...
giffgaff's grip on Halloween tightens with another fitting tribute to the spookiest time of the year...
Halloween is to giffgaff as Christmas is to most other brands, so the mobile network is going all out once again in the spooky season to capture its customers’ attention.
INFLUENCER: Halloween goes deeper into our culture and society than we may have first considered, says giffgaff's Tom Rainsford
U.K. mobile brand Giffgaff has launched “The Music Box”, the latest in a series of Halloween-themed commercials. The GiffGaff End The Nightmare commercial compares the classic two-year phone contract to being being trapped in a nightmare...
giffgaff get in the Halloween spirit again this year with this new spot helmed and written by the telco's brand director, Tom Rainsford. Produced by RiffRaff Films the spot sees a women enter a nightmare world of a two-year curse/contract full of ghosts and ghouls...
Brand director Tom Rainsford takes up the camera for new Halloween campaign that draws from all sorts of horror classics. The Strange Case of Doctor Jekyll and Mr Hyde has had an unexpected update as a seemingly mild mannered marketer has unleashed his inner creative monster to direct a nightmarish new Halloween spot...
In a sea of mobile phone networks that are virtually indistinguishable, giffgaff offers something different. Instead of binding customers into long contracts, it attempts to build loyalty by a no-fuss approach and by promoting a sense of community amongst its users...
Mobile phone company giffgaff has co-created a series of documentaries which cover topical issues affecting young people in Britain today. The series, called Perspectives, was produced by VIRTUE Worldwide, the in-house creative agency at VICE Media...
giffgaff has co-created its first series of documentaries, covering topical issues that are affecting young people in the community today. The series, Perspectives, has been produced...
Contract-free mobile network giffgaff defines what it stands for in a new ad; freedom, flexibility and more control. they're just some of the perks enjoyed by giffgaff members...