David Reviews 'Pick Of The Day' & 5*: Small Is Beautiful
David Reviews 'Pick Of The Day' & 5*: Small Is Beautiful

It's nearly twenty years since Anthony Hopkins's rumination on the value of all things 'big' for Barclays Bank, and giffgaff have just issued a commercial which, advertently or inadvertently, is a perfect riposte to it.

Director Ed Morris - who also created the script - points his camera at a captivating young woman called Molly who recites his artfully-written monologue. As she speaks the playful, rhyming words championing the beauty of 'small', the camera slowly zooms towards her face.

1.4: Saying so much in a small way
1.4: Saying so much in a small way

Every now and again, like once in a blue moon, an ad comes along that doesn't play by the old rules. It draws you in, it doesn't shout at you, it speaks to you and it fells genuine. And giffgaff's new campaign simply does that to us...

Campaign 'Ad Of The Day': Giffgaff "Small vs big" by Giffgaff and Rattling Stick
Campaign 'Ad Of The Day': Giffgaff "Small vs big" by Giffgaff and Rattling Stick

Giffgaff's single-shot film is striking in its simplicity.

Written and directed by Rattling Stick’s Ed Morris, it shows a young woman stood in front of a parked car in a nondescript setting, delivering a lyrical monologue about the advantages of being small and challenging the conventional notion that big is always better. The camera slowly zooms towards her as Siouxsie & The Banshees’ 1978 classic Hong Kong Garden grows gradually louder. 

Shots Hotshot: giffgaff: Small vs Big
Shots Hotshot: giffgaff: Small vs Big

giffgaff's latest campaign, creative directed and directed by Rattling Stick's Ed Morris, is a simple but beautifully powerful message about the power of small. Featuring a spoken word poem written by Morris the spot is a single-shot film that's a paean to the little guy.

LBB: Your Shot: giffgaff Takes on The Big Dogs
LBB: Your Shot: giffgaff Takes on The Big Dogs

giffgaff’s Tom Rainsford and Rattling Stick’s Ed Morris take us behind the scenes of ‘Small vs. Big’

Over the weekend, giffgaff kicked off its 2018 brand campaign with a simple but powerful statement of ‘Small vs Big’. The launch ad, directed by Rattling Stick’s Ed Morris, is a single-shot film bursting with nostalgia and subtle confidence. Working direct to client, Ed also came up with the idea and wrote the spoken word poem that punctuates the ad with the brand’s manifesto.

LBB’s Liam Smith chatted to director Ed and giffgaff brand director Tom Rainsford to find out more about this David vs. Goliath story.

LBB: New giffgaff ad from Ed Morris is a Simple Manifesto for 'Small vs Big'
LBB: New giffgaff ad from Ed Morris is a Simple Manifesto for 'Small vs Big'

This weekend, giffgaff’s 2018 brand campaign will launch with a striking 60-second film created in collaboration with Rattling Stick’s Ed Morris.

The single-shot film is beautiful in its simplicity. A young woman stood in front of a parked car in a nondescript setting delivers a thought-provoking monologue exploring the advantages of ‘small’ and challenging the conventional idea that ‘big’ is always better. The camera slowly zooms towards the simply-dressed protagonist as Siouxsie & The Banshees’ 1978 classic ‘Hong Kong Garden’ gradually becomes more audible.

LBB: giffgaff Announces Sponsorship of The Voice UK
LBB: giffgaff Announces Sponsorship of The Voice UK

giffgaff have announced that they will be officially sponsoring The Voice UK. The first idents appeared on The Voice's launch on Saturday 6th Jan on ITV. The brand have once again collaborated with DBLG to produce these fun and upbeat idents. giffgaff have enjoyed great success with their sponsoring of prime time shows, tapping into the zeitgeist of their audience. 

1.4: giffgaff's tricks and treats
1.4: giffgaff's tricks and treats

Tom Rainsford freaked out watching Ghostbusters as a kid but went on to create laugh-out-loud horror campaigns which have established giffgaff as the mobile company to end your network nightmares. We talk with the maverick brand director, creative director and now film director about collaboration and the collective will to create a brand that’s different

The Drum: Ad of the Day: giffgaff sets the Halloween scene in a surreally dystopian nightclub
The Drum: Ad of the Day: giffgaff sets the Halloween scene in a surreally dystopian nightclub

Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems. This year’s story follows Lucy on her quest to find her boyfriend in the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor...

LBB: Your Shot: giffgaff Goes Beyond the Rave
LBB: Your Shot: giffgaff Goes Beyond the Rave

From haunted houses to classic monsters and provincial zombies, giffgaff’s Halloween campaigns have embraced all that’s great about this spooky time of year. Every October, the marketing team at the mobile network push themselves further in a bid to mark the festival out as a true giffgaff moment. 

David Reviews Pick of the Day: giffgaff: Horror Show
David Reviews Pick of the Day: giffgaff: Horror Show

As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded.

To understand this film and giffgaff's whole preoccupation with Halloween, you have to first of all examine the telecom company's relationship with its punters. This is not a standard supplier-and-customer kind of a deal... giffgaff has achieved what many in the marketing world consider to be the Holy Grail - a loyal fanbase who regard themselves as a community. Not for nothing do giffgaff refer to their customers as 'members'. Yes, ultimately it's a business relationship but it's one built around trust and mutual admiration. And it works.

LBB: giffgaff's '2AM' Dystopian Film Reimagines Halloween for a New Generation
LBB: giffgaff's '2AM' Dystopian Film Reimagines Halloween for a New Generation

For the fifth year running, giffgaff is using Halloween to launch an ambitious piece of Online Content.  The film is called 2am and centres around a young woman called Lucy who's dressed up for a big Halloween Club night. Lucy's on her way to meet her boyfriend on the dancefloor and once in the club, her evening takes a downward spiral, quickly escalating into her being lost and scared. 

Shots: giffgaff on Modernising Horror for Halloween
Shots: giffgaff on Modernising Horror for Halloween

After making us jump out of our skins with schlock-horror pastiche The Music Box last year, mobile network giffgaff has unveiled a more modern, millennial-influenced campaign for Halloween 2017. As well as 2am, a four-minute filmic yarn about creepy clubbers and clones [below], the brand has created a custom Snapchat filter and will be running a raft of events over Halloween weekend, including make-up tutorials and nail art sessions.

Shots: giffgaff: 2am
Shots: giffgaff: 2am

Mobile network giffgaff has been making a name for itself with its Halloween commercials, and this year has upped the ante with a stylishly spooky short film. 

Featuring fabulous make-up, masks and a remix of Rockwell's 1984 hit Somebody's Watching Me, it's got all the ingredients of a modern horror flick, perfectly targeted to the brand's millennial audience.

 

giffgaff's 'The Big Swim' in the APA Collection 2017
giffgaff's 'The Big Swim' in the APA Collection 2017

The APA Collection is unique, as it showcases simply the best of the year’s commercials from UK production companies and agencies. There’s no categories, no gold, silver and bronze – just the best of the best in one reel.It is seen around the world via the DVD distributed as part of Shots magazine; and also through our events, which in recent years have taken place in Stockholm, Tokyo, New York and Copenhagen to name a few!

Shots Awards: Judges 2017
Shots Awards: Judges 2017

To complete the line-up of judges for the shots Awards 2017 we announce the final list of names.

With the submission deadline for this year's shots Awards now only one week away (it's August 11, by the way) we can now reveal the full line up of judges for this year's event.

Last month we announced the first wave of judges who will be helping whittle down 2017's entries to the very best of an extremely good bunch. They included a host of  top creatives, directors and producers - and now more of the industry's creative luminaries have joined them.

Shots: A Day in the Life of Tom Rainsford
Shots: A Day in the Life of Tom Rainsford

Giff Gaff's brand director has a fun-filled day fuelled with musical mornings, moustache-d mugs & making radio ads.

David Reviews: Podcast - The Social Media Backlash
David Reviews: Podcast - The Social Media Backlash

Pepsi and McDonald's have both faced the ire of the crowd in recent weeks. To discuss these recent cases and the realm of social media in general, we brought together freelance creative Robert Clayman; ex-Head of PR at Grey London; and giffgaff's Tom Rainsford. The resulting podcast is a fascinating discussion of these issues.

LBB: Oh Snap! So That’s How You Create a Successful Snapchat Campaign…
LBB: Oh Snap! So That’s How You Create a Successful Snapchat Campaign…

LBB’s Paul Monan explores how Drinki, giffgaff and Gatorade are pushing the boundaries of Snapchat’s filters, lenses and Snap Ads.

Every day, over 166 million people across the world are using Snapchat, with 60% of the app’s daily users hailing from the world’s top ten ad markets – including 65 million a day in North America and 55 million in Europe. No wonder it’s become a burgeoning platform for advertiser’s over the last few years. 

LBB Editor's Choice: Behind the Scenes on giffgaff's Sparkly Summer Campaign
LBB Editor's Choice: Behind the Scenes on giffgaff's Sparkly Summer Campaign

A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the oaky strains of the classic Walker Brothers track, Stay With Me Baby. The summery new giffgaff spot is a slice of escapism that almost defies description as much as it defies gravity.

Promo News: giffgaff 'The Big Swim' by Sean Thompson
Promo News: giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now. But here is the new giffgaff ad, The Big Swim, to remind us why that kind of ad is the best kind of ad. 

Creative Review: giffgaff soars in new ad
Creative Review: giffgaff soars in new ad

Mobile phone network giffgaff has launched a striking new film that aims to emphasise the freedom that comes with its contract-free approach. Created by the brand with Who Wot Why, a new agency launched by ad veterans Matt Gooden, Sean Thompson and Ben Walker, the elegant spot shows a woman launch from a diving board into space, an effect achieved using handcrafted models and puppets, along with CGI. Agency: Wot Not Why x giffgaff; ECDs: Sean Thompson, Matt Gooden, Ben Walker; Director: Sean Thompson; Production company: Dark Energy Films.

Campaign: Giffgaff 'The Big Swim' by Who Wot Why
Campaign: Giffgaff 'The Big Swim' by Who Wot Why

Mobile network Giffgaff is rolling out an ad to remind customers they're free to go, or stay, with their "no contract" service.

"The big swim" launches online from 19 April, supported by radio, out-of-home, press and social.


Read more at http://www.campaignlive.co.uk/article/giffgaff-the-big-swim-wot-why/1430956#61o4HOmhZ1AtKSUP.99

David Reviews: 5* for giffgaff's 'The Big Swim'
David Reviews: 5* for giffgaff's 'The Big Swim'

The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out by this copycat marketing... it's probably what they've been hoping their rivals will do!

Shots: giffgaff: The Big Swim
Shots: giffgaff: The Big Swim

UK mobile phone network giffgaff reinforce their 'no mobile phone contract' message with this dreamlike spot created by Who Wot Why and giffgaff.

Set to The Walker Brothers' timeless song Stay with Me (Baby), the spot sees a woman journey from a lido, past the International Space Station, all the way to Mars and back again. The spot aims to highlight the freedom the brand offers over its competitors.

Shots: Brand Profile: giffgaff
Shots: Brand Profile: giffgaff

giffgaff is a foreign country, they do things differently there… (apologies to LP Hartley). The mobile network’s brand director Tom Rainsford has been steering the company’s creative down an idiosyncratic path since its inception and is now smashing down more barriers and breaking more rules by not only bringing ads in-house but even directing one himself.

Shots: Top 5 Halloween Selection
Shots: Top 5 Halloween Selection

Mondays mark the return of the 9-5 routine, but this year, you can mimic the weekend’s fun thanks to Halloween falling at the start of the week. Dressing up at work, eating sweet treats at your desk or playing a few sneaky tricks on your unsuspecting co-workers… there’s no better excuse...

David Reviews: giffgaff's 'The Music Box' receives five stars
David Reviews: giffgaff's 'The Music Box' receives five stars

giffgaff's grip on Halloween tightens with another fitting tribute to the spookiest time of the year...

Creative Review: giffgaff returns with new Halloween extravaganza
Creative Review: giffgaff returns with new Halloween extravaganza

Halloween is to giffgaff as Christmas is to most other brands, so the mobile network is going all out once again in the spooky season to capture its customers’ attention.

LBB: Halloween - Dismiss It at Your Peril
LBB: Halloween - Dismiss It at Your Peril

INFLUENCER: Halloween goes deeper into our culture and society than we may have first considered, says giffgaff's Tom Rainsford

 

Inspiration Room: giffgaff End The Nighmare
Inspiration Room: giffgaff End The Nighmare

U.K. mobile brand Giffgaff has launched “The Music Box”, the latest in a series of Halloween-themed commercials. The GiffGaff End The Nightmare commercial compares the classic two-year phone contract to being being trapped in a nightmare...

Shots: giffgaff: The Music Box
Shots: giffgaff: The Music Box

giffgaff get in the Halloween spirit again this year with this new spot helmed and written by the telco's brand director, Tom Rainsford. Produced by RiffRaff Films the spot sees a women enter a nightmare world of a two-year curse/contract full of ghosts and ghouls...

LBB Your Shot: The Latest Halloween Horrorfest from giffgaff
LBB Your Shot: The Latest Halloween Horrorfest from giffgaff

Brand director Tom Rainsford takes up the camera for new Halloween campaign that draws from all sorts of horror classics. The Strange Case of Doctor Jekyll and Mr Hyde has had an unexpected update as a seemingly mild mannered marketer has unleashed his inner creative monster to direct a nightmarish new Halloween spot...

Creative Review: Top 50 Creative Leaders: Tom Rainsford
Creative Review: Top 50 Creative Leaders: Tom Rainsford

In a sea of mobile phone networks that are virtually indistinguishable, giffgaff offers something different. Instead of binding customers into long contracts, it attempts to build loyalty by a no-fuss approach and by promoting a sense of community amongst its users...

Hotshot: giffgaff Co-Creates Documentary Series With VICE
Hotshot: giffgaff Co-Creates Documentary Series With VICE

Mobile phone company giffgaff has co-created a series of documentaries which cover topical issues affecting young people in Britain today. The series, called Perspectives, was produced by VIRTUE Worldwide, the in-house creative agency at VICE Media... 

LBB: giffgaff & VICE's New Docu-series Explores Issues Young People Face Today
LBB: giffgaff & VICE's New Docu-series Explores Issues Young People Face Today

giffgaff has co-created its first series of documentaries, covering topical issues that are affecting young people in the community today. The series, Perspectives, has been produced...

Shots: giffgaff: I Am giffgaff
Shots: giffgaff: I Am giffgaff

Contract-free mobile network giffgaff defines what it stands for in a new ad; freedom, flexibility and more control. they're just some of the perks enjoyed by giffgaff members...

David Reviews: Five stars for giffgaff's 'I'm a giffgaff Member'
David Reviews: Five stars for giffgaff's 'I'm a giffgaff Member'

giffgaff is an advertising earworm that's been wriggling its way into the collective consciousness of the British public over the last few years...

LBB: giffgaff Goes on a Journey Through Time in Largest Campaign to Date
LBB: giffgaff Goes on a Journey Through Time in Largest Campaign to Date

giffgaff are ramping up their presence in the mobile phone market with their most far reaching campaign to date for the disruptive mobile phone network. “I’m a giffgaff member” launches on line on May 25th...

Shots: Does Your Brand Need an Ad Agency
Shots: Does Your Brand Need an Ad Agency

Brand Director and co-founder of virtual mobile network, giffgaff, Tom Rainsford took to the stage at the APA’s Future of Advertising event this morning to pose an interesting new way of working to the UK production industry....

LBB Friday Tunes: Tom Rainsford
LBB Friday Tunes: Tom Rainsford

giffgaff Brand Director Tom Rainsford presents an eclectic playlist for the most awkward month of the year.

Here's a collection of songs I'm listening to at the moment. Deliberately eclectic, epic in places and to the point in others...

LBB Brand Insight: Why Keeping Creativity Close to Home Works for giffgaff
LBB Brand Insight: Why Keeping Creativity Close to Home Works for giffgaff

Giffgaff’s Tom Rainsford and Abi Pearl talk to Laura Swinton about taking creative in-house. Live streaming! Always on! Nimble! Judging by the buzzwords zooming around like angry wasps, advertising and marketing are all about living in the ‘now’. Being responsive...

Shot On My Radar: Tom Rainsford
Shot On My Radar: Tom Rainsford

irtual mobile network giffgaff's brand director on De Niro, doing what his mum says and contemporary dance.

What’s the best ad campaign you’ve seen recently?

The new Thomas Cook TV creative, Pool Kid, has a lovely feeling to it. The casting and soundtrack are great, too. Top work form Albion and Mark Albiston....

Creative Review: giffgaff 'Glitch City' idents
Creative Review: giffgaff 'Glitch City' idents

DBLG created the set for the idents in 3D, and then populated it with props from the various shows in the E4 Entertainment strand. The pixel look, which is used regularly in giffgaff’s branding, gives the films a striking backdrop....

David Reviews: 4* for giffgaff 'E4 Idents'
David Reviews: 4* for giffgaff 'E4 Idents'

giffgaff have created a mad universe all of their own for this series of bumpers made to advertise their sponsorship of "entertainment on E4"...

LBB: giffgaff Goes to 'Glitch City' for E4
LBB: giffgaff Goes to 'Glitch City' for E4

In-house creative team works with DBLG for #giffgaffE4. On Tuesday 19th Jan an initial set of 40 '#giffgaffE4 Glitch City' sponsorship idents go live on E4 in support of their sponsorship of Entertainment on E4...

Shots: giffgaff: House of Horrors
Shots: giffgaff: House of Horrors

Created to promote the liberating nature of giffgaff, the contractless mobile service provider, this wacky Halloween ad from director Ninian Doff focusses on five common fears found in UK consumers..

Creative Review: giffgaff serves up a fun Halloween-themed spot
Creative Review: giffgaff serves up a fun Halloween-themed spot

Halloween doesn’t always deliver the most inspiring advertising ideas but phone company giffgaff has returned with another fun spot this year...

David Reviews: Five stars for giffgaff 'House Of Horrors'
David Reviews: Five stars for giffgaff 'House Of Horrors'

Halloween has featured a lot this year, and giffgaff are the latest brand to put us through the ringer. Through the eyes of an unlucky mobile customer, we experience a haunted house inhabited by a distinctly modern collection of horrors picked by giffgaff users...

LBB Editor's Choice: giffgaff House Of Horrors
LBB Editor's Choice: giffgaff House Of Horrors

Editors' Choice: Pulse Films' Ninian Doff shoots real life ridiculous fears this Halloween for the giffgaff in-house creative team. giffgaff, the multi-award winning, contract-free mobile network has today released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members...