Promo News: Kiefer 'Tubesocks' by RUFFMERCY

RUFFMERCY (aka Russ Murphy) chops and skews some homemade performance footage in the hypnotic, loop clip for Kiefer's 'Tubesocks'.

Taking inspiration from the track's infinitely looping samples and Kiefer's own iPhone videos of his bedroom performances, Murphy adds a collage effect to the mix and warps the whole thing into a vortex of body parts and objects. The result is a sidestep from HIS usual illustrative style but it's still unmistakably a RUFFMERCY video – and therefore, it's a treat.

From the director

RUFFMERCY:

"Matthew David McQueen from Leaving Records/Stonesthrow Records got in touch about making a video for the artist Kiefer to promote the Vinyl launch of Kiefer's 'Kickinit alone' LP. I chose 'TubeSocks' as I just clicked with the simple but addictive melody. The whole album is a little slice of brilliance. 

"Anyway, Kiefer has built up a modest Instagram following by posting homemade movies of himself playing the keys. For this video, Matthew suggested Kiefer shoot something along these lines and use it as starting point for the video although he was open to whatever I wanted to do.

"This video is pretty much made up from that little iPhone movie that had 2-3 diff angles of him playing. I chopped it up, looped it and looped it and looped it... COPY > PASTE > COPY > PASTE.

"The sticky notes, plastic toy, and Parking Violation are all from the original film... the only things that aren't are the TubeSocks.

"This version is slightly different to the one released by Leaving Records / Stonesthrow's youtube as after I handed it in I added some TubeSocks into the mix but I was too late and the original one had already gone to press.

This was a fun video to make. Hope you dig."