It's nearly twenty years since Anthony Hopkins's rumination on the value of all things 'big' for Barclays Bank, and giffgaff have just issued a commercial which, advertently or inadvertently, is a perfect riposte to it.
Director Ed Morris - who also created the script - points his camera at a captivating young woman called Molly who recites his artfully-written monologue. As she speaks the playful, rhyming words championing the beauty of 'small', the camera slowly zooms towards her face.
Every now and again, like once in a blue moon, an ad comes along that doesn't play by the old rules. It draws you in, it doesn't shout at you, it speaks to you and it fells genuine. And giffgaff's new campaign simply does that to us...
Giffgaff's single-shot film is striking in its simplicity.
Written and directed by Rattling Stick’s Ed Morris, it shows a young woman stood in front of a parked car in a nondescript setting, delivering a lyrical monologue about the advantages of being small and challenging the conventional notion that big is always better. The camera slowly zooms towards her as Siouxsie & The Banshees’ 1978 classic Hong Kong Garden grows gradually louder.
giffgaff's latest campaign, creative directed and directed by Rattling Stick's Ed Morris, is a simple but beautifully powerful message about the power of small. Featuring a spoken word poem written by Morris the spot is a single-shot film that's a paean to the little guy.
giffgaff’s Tom Rainsford and Rattling Stick’s Ed Morris take us behind the scenes of ‘Small vs. Big’
Over the weekend, giffgaff kicked off its 2018 brand campaign with a simple but powerful statement of ‘Small vs Big’. The launch ad, directed by Rattling Stick’s Ed Morris, is a single-shot film bursting with nostalgia and subtle confidence. Working direct to client, Ed also came up with the idea and wrote the spoken word poem that punctuates the ad with the brand’s manifesto.
LBB’s Liam Smith chatted to director Ed and giffgaff brand director Tom Rainsford to find out more about this David vs. Goliath story.
This weekend, giffgaff’s 2018 brand campaign will launch with a striking 60-second film created in collaboration with Rattling Stick’s Ed Morris.
The single-shot film is beautiful in its simplicity. A young woman stood in front of a parked car in a nondescript setting delivers a thought-provoking monologue exploring the advantages of ‘small’ and challenging the conventional idea that ‘big’ is always better. The camera slowly zooms towards the simply-dressed protagonist as Siouxsie & The Banshees’ 1978 classic ‘Hong Kong Garden’ gradually becomes more audible.
giffgaff have announced that they will be officially sponsoring The Voice UK. The first idents appeared on The Voice's launch on Saturday 6th Jan on ITV. The brand have once again collaborated with DBLG to produce these fun and upbeat idents. giffgaff have enjoyed great success with their sponsoring of prime time shows, tapping into the zeitgeist of their audience.
Tom Rainsford freaked out watching Ghostbusters as a kid but went on to create laugh-out-loud horror campaigns which have established giffgaff as the mobile company to end your network nightmares. We talk with the maverick brand director, creative director and now film director about collaboration and the collective will to create a brand that’s different
Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems. This year’s story follows Lucy on her quest to find her boyfriend in the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor...
From haunted houses to classic monsters and provincial zombies, giffgaff’s Halloween campaigns have embraced all that’s great about this spooky time of year. Every October, the marketing team at the mobile network push themselves further in a bid to mark the festival out as a true giffgaff moment.
As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded.
To understand this film and giffgaff's whole preoccupation with Halloween, you have to first of all examine the telecom company's relationship with its punters. This is not a standard supplier-and-customer kind of a deal... giffgaff has achieved what many in the marketing world consider to be the Holy Grail - a loyal fanbase who regard themselves as a community. Not for nothing do giffgaff refer to their customers as 'members'. Yes, ultimately it's a business relationship but it's one built around trust and mutual admiration. And it works.
For the fifth year running, giffgaff is using Halloween to launch an ambitious piece of Online Content. The film is called 2am and centres around a young woman called Lucy who's dressed up for a big Halloween Club night. Lucy's on her way to meet her boyfriend on the dancefloor and once in the club, her evening takes a downward spiral, quickly escalating into her being lost and scared.
After making us jump out of our skins with schlock-horror pastiche The Music Box last year, mobile network giffgaff has unveiled a more modern, millennial-influenced campaign for Halloween 2017. As well as 2am, a four-minute filmic yarn about creepy clubbers and clones [below], the brand has created a custom Snapchat filter and will be running a raft of events over Halloween weekend, including make-up tutorials and nail art sessions.
Mobile network giffgaff has been making a name for itself with its Halloween commercials, and this year has upped the ante with a stylishly spooky short film.
Featuring fabulous make-up, masks and a remix of Rockwell's 1984 hit Somebody's Watching Me, it's got all the ingredients of a modern horror flick, perfectly targeted to the brand's millennial audience.
The APA Collection is unique, as it showcases simply the best of the year’s commercials from UK production companies and agencies. There’s no categories, no gold, silver and bronze – just the best of the best in one reel.It is seen around the world via the DVD distributed as part of Shots magazine; and also through our events, which in recent years have taken place in Stockholm, Tokyo, New York and Copenhagen to name a few!
To complete the line-up of judges for the shots Awards 2017 we announce the final list of names.
With the submission deadline for this year's shots Awards now only one week away (it's August 11, by the way) we can now reveal the full line up of judges for this year's event.
Last month we announced the first wave of judges who will be helping whittle down 2017's entries to the very best of an extremely good bunch. They included a host of top creatives, directors and producers - and now more of the industry's creative luminaries have joined them.
Giff Gaff's brand director has a fun-filled day fuelled with musical mornings, moustache-d mugs & making radio ads.
Pepsi and McDonald's have both faced the ire of the crowd in recent weeks. To discuss these recent cases and the realm of social media in general, we brought together freelance creative Robert Clayman; ex-Head of PR at Grey London; and giffgaff's Tom Rainsford. The resulting podcast is a fascinating discussion of these issues.
LBB’s Paul Monan explores how Drinki, giffgaff and Gatorade are pushing the boundaries of Snapchat’s filters, lenses and Snap Ads.
Every day, over 166 million people across the world are using Snapchat, with 60% of the app’s daily users hailing from the world’s top ten ad markets – including 65 million a day in North America and 55 million in Europe. No wonder it’s become a burgeoning platform for advertiser’s over the last few years.
A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the oaky strains of the classic Walker Brothers track, Stay With Me Baby. The summery new giffgaff spot is a slice of escapism that almost defies description as much as it defies gravity.
In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now. But here is the new giffgaff ad, The Big Swim, to remind us why that kind of ad is the best kind of ad.
Mobile phone network giffgaff has launched a striking new film that aims to emphasise the freedom that comes with its contract-free approach. Created by the brand with Who Wot Why, a new agency launched by ad veterans Matt Gooden, Sean Thompson and Ben Walker, the elegant spot shows a woman launch from a diving board into space, an effect achieved using handcrafted models and puppets, along with CGI. Agency: Wot Not Why x giffgaff; ECDs: Sean Thompson, Matt Gooden, Ben Walker; Director: Sean Thompson; Production company: Dark Energy Films.
Mobile network Giffgaff is rolling out an ad to remind customers they're free to go, or stay, with their "no contract" service.
"The big swim" launches online from 19 April, supported by radio, out-of-home, press and social.
Read more at http://www.campaignlive.co.uk/article/giffgaff-the-big-swim-wot-why/1430956#61o4HOmhZ1AtKSUP.99
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out by this copycat marketing... it's probably what they've been hoping their rivals will do!
UK mobile phone network giffgaff reinforce their 'no mobile phone contract' message with this dreamlike spot created by Who Wot Why and giffgaff.
Set to The Walker Brothers' timeless song Stay with Me (Baby), the spot sees a woman journey from a lido, past the International Space Station, all the way to Mars and back again. The spot aims to highlight the freedom the brand offers over its competitors.
giffgaff is a foreign country, they do things differently there… (apologies to LP Hartley). The mobile network’s brand director Tom Rainsford has been steering the company’s creative down an idiosyncratic path since its inception and is now smashing down more barriers and breaking more rules by not only bringing ads in-house but even directing one himself.
Mondays mark the return of the 9-5 routine, but this year, you can mimic the weekend’s fun thanks to Halloween falling at the start of the week. Dressing up at work, eating sweet treats at your desk or playing a few sneaky tricks on your unsuspecting co-workers… there’s no better excuse...
giffgaff's grip on Halloween tightens with another fitting tribute to the spookiest time of the year...
Halloween is to giffgaff as Christmas is to most other brands, so the mobile network is going all out once again in the spooky season to capture its customers’ attention.
INFLUENCER: Halloween goes deeper into our culture and society than we may have first considered, says giffgaff's Tom Rainsford