David reviews - Renault "The Selection"


There's a nicely judged sense of fun in this French commercial which has a teenage girl playing with a model version of the advertised car. Against an unlikely rock soundtrack courtesy of Heavy Young Heathens, she puts the car through its paces with some understated special effects contributing to the mayhem. Then dad hands the car to her younger brother to highlight a second-hand car proposition.

Creative Agency:We Are Social - France
Film Production:La Pac
Director:AB/CD/CD Ⓟ Ⓦ (Forever Ⓦ)
Producer:Justine Sautrey
1st AD:Mélanie Poisson
Executive Producer:Jérôme Denis
Cinematographer:Victor Seguin
Production Designer:Alain Delgrange
Editor:Linda Attab ♀ Ⓟ
Colourist:Bertrand Duval @ Firm
Sound Design:Kouz

The Drum: Ad of the Day: Giffgaff sets the Halloween scene in a surreally dystopian nightclub

The Drum: Ad of the Day: Giffgaff sets the Halloween scene in a surreally dystopian nightclub

Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems.

This year’s story follows Lucy on her quest to find her boyfriend in the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor.

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A Short Film About Anxiety is VOTD

A Short Film About Anxiety is VOTD

For World Mental Health day, we present ‘a short film about anxiety’. Affecting 1 in 4 adults throughout their lifetime, anxiety is the world’s most common mental health condition, but something very few candidly speak about publicly. Personal and intimate, the contributors in this film talk via iPhones about their relationships with anxiety in their place of comfort.

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LBB: giffgaff's '2AM' Dystopian Film Reimagines Halloween for a New Generation

LBB: giffgaff's '2AM' Dystopian Film Reimagines Halloween for a New Generation

For the fifth year running, giffgaff is using Halloween to launch an ambitious piece of Online Content.  The film is called 2am and centres around a young woman called Lucy who's dressed up for a big Halloween Club night. Lucy's on her way to meet her boyfriend on the dancefloor and once in the club, her evening takes a downward spiral, quickly escalating into her being lost and scared. 

 

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Shots: giffgaff: 2am

Shots: giffgaff: 2am

Mobile network giffgaff has been making a name for itself with its Halloween commercials, and this year has upped the ante with a stylishly spooky short film. 

Featuring fabulous make-up, masks and a remix of Rockwell's 1984 hit Somebody's Watching Me, it's got all the ingredients of a modern horror flick, perfectly targeted to the brand's millennial audience.

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Shots: giffgaff on Modernising Horror for Halloween

Shots: giffgaff on Modernising Horror for Halloween

After making us jump out of our skins with schlock-horror pastiche The Music Box last year, mobile network giffgaff has unveiled a more modern, millennial-influenced campaign for Halloween 2017.

As well as 2am, a four-minute filmic yarn about creepy clubbers and clones [below], the brand has created a custom Snapchat filter and will be running a raft of events over Halloween weekend, including make-up tutorials and nail art sessions. 

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David Reviews: London Fire Brigade 'Protect Us'

David Reviews: London Fire Brigade 'Protect Us'

This emotional ad for the London Fire Brigade has an extra layer of poignancy to it, as it marks their first recruitment drive since the tragedy of Grenfell Tower. The film has been designed with that in mind, asking potential future firefighters to think of themselves as protectors - to help people live out the futures which could so easily be lost to tragedy without them.

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David Reviews: The Bureaucracy of Angels

David Reviews: The Bureaucracy of Angels

ommuters who typically bury their heads in newspapers and smartphones may wish to look up in King’s Cross St Pancras.

As part of Transport for London’s ‘Art on the Underground’ scheme, Pundersons Gardens directors Broomberg & Chanarin have shot a thought-provoking film inspired by the ongoing refugee crisis… narrated by a singing hydraulic crane.

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