Promo News: DJ Shadow 'Three Ralphs' by Ruffmercy

Taking his wonderful hand-drawn style, with its usual a dizzying array of images and lyrical snippets, to a largely instrumental track by DJ Shadow doesn't seem to have deterred RUFFMERCY. Here the Bristol-based animator tells the story of three Ralphs who must die.

Crude character drawings mixed with psychedelic washes of colour, and coin imagery make for a hypnotic, dark viewing. The use of the Adobe standard checkerboard-blank background is an aesthetic choice that just adds to the unsettling nature of the work as a whole.