David Reviews: David's Christmas Crackers

Planning for some Christmas campaigns must begin on January 1st... if not earlier. So many retailers bank on a big Christmas to round off the year and the pressure this places on their advertising agencies is immense.

It probably doesn't help that so many online journals and newspapers are currently compiling their favourites but - what the hell - let's do ours.

H & M: Wes Anderson's film for H & M is so distinctly Wes Anderson's style that it almost looks like a parody of the great man's work.

It follows the activity of a highly-efficient train guard who realises his passengers are going to be trapped aboard his vehicle on Christmas Day. Not wanting them to miss out on the seasonal celebrations, he quickly cobbles together everything he needs to create a memorable day for them all.