Shots: Applebaum Arrives at Atswim

Prague/bicoastal production company Atswim has signed Chris Applebaum for European representation. Applebaum is well-known for his music video work, having previously helmed promos for the likes of Rihanna, Britney Spears, Usher, Miley Cyrus, Mariah Carey, Selena Gomez and more.  In 2007, his video for Rihanna’s Umbrella won MTV’s video of the Year award. Commercially, the director has worked on spots for international brands like Smirnoff, Carl’s JR, Bud Light and others.