MindsEye director Peter Lydon has just directed this new spot for Jacob's Cracker Crisps that shows how food can diffuse even the most precarious of situations.
Two lovers’ families are meeting for the very first time: the snack of choice on offer is a combination of their differing tastes - but the balance has been struck just right.
The Jacobs Cracker Crisp is neither a cracker nor a crisp (the clue’s in the title). However, the bringing together of these two types of snacks is perfectly married to the bringing together of the lovers and - evidently now - their families.
It’s a fun spot, with a happy ending. How lovely!