David Reviews: Five stars for Gatorade and 'G-Active'

With a 75% share of the sports drink market in the USA, Gatorade isn't really competing against other products in their sector... they're competing against tap water. And this brilliantly executed piece of 'in camera' work demonstrates a willingness to take the fight to H2O and kick its ass.

This is one of those tricks that's much harder to achieve than it appears, because we know that it would have much easier to do using VFX. But it delivers something special, something visceral that the same effect would have lacked if it had been created within a computer.

And it's a good fit for the advertised product because the 'realness' of it reinforces the idea that Gatorade is a source of extraordinary liquid refreshment.